s3629065May 19, 20202 min readTROLLS- A blessing and a curse for marketersAt first thought, trolls can be seen as frightening for a business as they can negatively impact a brands image and drive away customers....
s3629065May 12, 20203 min readNike's successful IMC strategiesHaving a great product is important of course, but what's the point if consumers don't know about it? This is where IMC comes in- IMC is...
s3629065Apr 16, 20203 min readHow IoT Has Revolutionised MarketingThis week in our lectures we discussed 'The Internet Of Things'. I know right, sounds like a made up name a lazy student would come up...